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...outline social and environmental initiatives, like conserving water resources. Certainly, PepsiCo CEO Indra Nooyi, a native Indian, was not about to be pushed around by an NGO with an agenda. "If they came out of the tainted phase fast, it was because they were able to demonstrate a certain amount of sincerity and transparency," says Santosh Desai, CEO of New Delhi--based marketing consultants Future Brands. "Sales were affected in the short term, [but] they did a good job of reassuring consumers." Atul Singh, CEO of Coke India since 2005, who once said the company was "continuously challenged" because...

Author: /time Magazine | Title: Coke's Recession Boomlet | 9/21/2009 | See Source »

...limited bandwidth effectively; however, this is still possible without picking the Internet’s winners and losers. Cell-phone providers charge talkative people more money, but they don’t charge based on who they’re talking to. Similarly, ISPs could charge users for the amount of bandwidth they consume, as long as they treat all Internet use equally. When ISPs start deciding which sites reach the masses and which don’t—no matter the criteria—they distort the marketplace of ideas and stifle the spirit of equality that...

Author: By The Crimson Staff | Title: Don't Neuter the Net | 9/21/2009 | See Source »

With gifts and payout, that loss translated to an $11 billion decrease in Harvard’s endowment—an amount greater than the total value of any other school’s endowment except Yale, Princeton, and Stanford. The value of Harvard’s endowment now stands at $26 billion, roughly the same level...

Author: By Peter F. Zhu, CRIMSON STAFF WRITER | Title: MIT Endowment Falls 21% | 9/20/2009 | See Source »

...below the poverty line. Considering how the rate of marriage has fallen and the rate of divorce has risen, the researchers expected the number of people living below the poverty line to grow 2.6%. But when they looked at the data, poverty had increased by less than half that amount. (See photos of Carley Roney and David Liu, co-founders of the Knot...

Author: /time Magazine | Title: The Economic Benefits of Marriage: A Closing Gap | 9/19/2009 | See Source »

...kind of warmth amongst strangers. His “cartoon-inspired acrylic paintings” feature figures that appear in bright colors with accoutrements such as antennas and bug eyes rendered adorable by the wide grins on their faces.“My goal is to have the minimum amount of detail with the maximum amount of personality,” Bataclan says. He refers to his characters as “creatures” since they are not exactly human and not exactly animal, but seem more like a friendly visitor from outer space.Originally, Bataclan moved from San Francisco...

Author: By Kerry A. Goodenow, CRIMSON STAFF WRITER | Title: Smile Like You Mean Art: Paintings Promote Goodwill | 9/18/2009 | See Source »

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