Word: amp
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Dates: during 1980-1989
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When a corporation sends one of its top executives to the 13-week program, it continues to pay his salary--as well as the $19,500 AMP bill. Though Kirsten Professor of Human Relations Lorsch acknowledges that the fee is steep for three months' room, board and tuition, he says it is comparable with similar executive programs offered by other universities. "One way to think of the fee is as a donation...
...Advance Management Program uses case studies, not lectures, to bring real world business problems into the classroom. Almost all the AMP students have been in the business world for at least 20 years, and "if you try to lecture to these people, you do them a disservice," says Ralph James, the program's administrative chairman...
Corporate officials, like Anthony I. Marchio, General Motors administrator for executive compensation, say the program is worth the price. "We feel the AMP is an investment in our people and it will eventually come back to the company," says Marchio...
...DOES THE MBA program, the AMP uses case studies to bring real world business problems into the classroom for discussion. In the first place, "the case study is one of the basic tenets of the Harvard Business School. It's also one of the best teaching methods," says Ralph James. AMP administrative chairman. But secondly, relying strictly on lectures wouldn't work because almost every. AMP participant has been in the business world for at least 20 years. "If you try to lecture to these people you do them a disservice. Each AMP class has 1600 years of business experience...
...case in the business ethics portion of the AMP curriculam involved the social responsibility of business. The case, which has not yet been covered this session, raised such questions as, during what kinds of IA programs should business advertise. Should businesses buy stock of South African companies that support the apartheid regime...