Word: amped
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Dates: during 2000-2009
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Over the weekend, corporate sponsorship tents lined the blocks, and their logos were as ubiquitous as the plodding police horses. Mountain Dew set up an "Amp Lounge," where samples of its energy drink were passed out freely. City officials handed over much of the planning to Frank Productions, a large Midwest concert promoter that brought in, as the main act, the alt-rock band Lifehouse - whose music isn't exactly conducive to rioting. While passing out beaded necklaces in the lounge Saturday, Gary Wyspiszynski, a key account manager for Mountain Dew, says "It was either going to go this...
...stop with running shoes? In early October the company will release the Nike Amp Plus, a wristband that serves as a remote control for your nano. And Nike may expand the Plus concepts--measuring performance and building interactive websites around the data--to other sports. So the Nike Plus team might have many laps to go. But it's surely sprinted out of the blocks...
...freeing himself to throw haymakers, McCain is following a well-worn path for down-but-not-out candidates. To show there's life in 'em yet, this group almost uniformly tries to whip up partisan crowds with pugilistic phrasemaking, amp up the vitriol against their opponents, and turn the language of necessity into a virtue. (Message: I can fight-and I'll fight...
...certainly keen to ensure such opportunities are exploited. MTV is working with local music companies to stage the provisionally entitled Philippine Music Congress in January 2008. The three-day forum will include discussions on making and selling music in a borderless digital marketplace. Channel V's online initiative, the AMP website, has already helped a handful of acts, like Rivermaya in Singapore, make regional headway. It also raises the possibility of a pan-Asian audience for new bands-something that would enable musicians to have remunerative careers closer to home...
When the words Snakes on a Plane hit the Internet, you could almost hear the hisses of delight. Net users celebrated the old-school cheesiness of the movie's premise and urged the studio, New Line Cinema, to amp up the film's violence. But like snakes, Internet hype can't be tamed, and like flying, it's not that easy to get right. When Snakes finally opened, it was box-office venom, taking in a mere $34 million, not even half of cheapie horror flick...