Word: amstrad
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Personal writers were introduced to the U.S. market last year by Magnavox, a division of North American Philips, and by Smith-Corona, a unit of SCM. These machines soon had competitors made by Amstrad, Panasonic and Canon. About 100,000 of the instruments were sold in 1986 for a total of about $70 million, mainly to small-business professionals, students and the work-at-home market. Overall U.S. sales figures are expected to reach 200,000 this year and 1 million by 1990. Total value of the personal-writer market by that time: an estimated $800 million...
...personal writers is still too high to attract the occasional wordsmith. Predicts Andy Bose, an analyst at the Manhattan-based Link Resources market-research firm: "Personal writers are not going to become mass-market items until prices drop to around $400." But that may not take long. Amstrad recently reduced the price of its model from $799 to $499, and Magnavox is currently offering a $200 rebate on purchases of its $700 Videowriter. If personal writers prove to be like other new products in the fast-paced consumer electronics industry, prices will continue to drop drastically. Then the specialized writing...
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