Word: anacin
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Dates: during 1960-1969
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...invested a total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...
FASTEST PAIN RELIEF CLAIMS of Anacin, Bufferin, St. Joseph and Bayer aspirin that boom unceasingly at TV viewers are false advertising, FTC charges. "There is no significant difference in the rate of speed," says FTC. FTC says Anacin tablets neither "relax tension" nor "help overcome depression" as advertised...
...Equanil. The defendants: Carter Products, Inc., recent loser in a 17-year struggle with the FTC to preserve the "Liver" in Carter's Little Liver Pills, and giant (1959 sales: $450 million) American Home Products, which sells 90 household products, from Chef Boy-Ar-Dee ravioli to Anacin and Preparation H (for hemorrhoids). Trustbusters charged that Carter, which developed meprobamate and controls one-third of the market, and American Home Products, which controls the other two-thirds under a licensing deal with Carter, conspired to fence out the competition and gouge the customers...