Word: anacin
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Dates: during 1970-1979
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...complaints name three firms, American Home Products (Anacin and Arthritis Pain Formula), Bristol-Myers (Excedrin, Excedrin P.M., Bufferin) and Sterling Drug (Bayer aspirin, Cope, Vanquish, Midol). On the basis of research by the Food and Drug Administration, the FTC says that there is no reasonable basis for claims that any of the analgesics is better than any other, or that they relieve nervous tension. There is, says the agency, "a substantial question as to the validity, sig- nificance or interpretation of tests and studies related to such claims...
...exercise is designed to relax the body and ease tensions. If it sounds like an Anacin commercial, at least it's not supposed to look like one. Henry stands in front of you with his eyes closed, breathing deeply and steadily, while you examine his body for possible kinks in his muscles and joints. Each time you find such a spot, you place your open palm on it, so that your partner will know to draw his breath from there and undo the knot...
...products, more and more advertising men are saying it with percentages. Ads for Polident Powder claim that it gives 45% more false teeth cleanings than a tablet. An ad for Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...
...that its Geritol and FemIron remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other analgesics since the early 1960s. It has issued complaints and proposed guidelines, but its efforts remain bogged in the courts on procedural technicalities...