Word: anacin
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Dates: during 1980-1989
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...success. Britain's Beecham Group, purveyor of Tums antacid and Brylcreem hair lotion, last month merged with Philadelphia's SmithKline Beckman, developer of the antiulcer drug Tagamet, in a deal that will create the No. 2 pharmaceutical company after Merck. American Home Products, the maker of Advil and Anacin, is acquiring A.H. Robins. Merck, meanwhile, is scarcely standing still. In March the company formed a joint venture with Johnson & Johnson, its New Jersey neighbor, under which Merck will develop over-the-counter versions of patented medicines that Johnson & Johnson will market...
Merhige's ruling removed much of the uncertainty surrounding Robins and encouraged the flurry of takeover bids. Right through New Year's Day, the contestants kept raising the ante. American Home Products, the maker of Anacin headache tablets, reportedly offered $3.08 billion, as Sanofi did. But A.H.P. wanted all of Robins, while Sanofi was content with 58%. The last announced bid from Rorer, the manufacturer of Maalox antacid, was valued at $2.98 billion...
...swallowing toxic Excedrin capsules. Bristol-Myers quickly pulled Excedrin capsules off the market nationwide, but last week Auburn's cyanide scare spread to yet another brand of pain-killer. During a random check of a pharmacy in the Seattle suburb, Food and Drug Administration officials found poisoned capsules of Anacin-3, made by American Home Products. Within a day, the State of Washington imposed a 90-day ban on the sale of most nonprescription capsule drugs...
Even many pain relievers contain caffeine. Anacin, for example, has 32 mg of caffeine in each tablet to counterbalance the drowsiness effect of pure aspirin, Weidner said...
...political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast, fast, fast relief...