Word: anacin
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Merhige's ruling removed much of the uncertainty surrounding Robins and encouraged the flurry of takeover bids. Right through New Year's Day, the contestants kept raising the ante. American Home Products, the maker of Anacin headache tablets, reportedly offered $3.08 billion, as Sanofi did. But A.H.P. wanted all of Robins, while Sanofi was content with 58%. The last announced bid from Rorer, the manufacturer of Maalox antacid, was valued at $2.98 billion...
...swallowing toxic Excedrin capsules. Bristol-Myers quickly pulled Excedrin capsules off the market nationwide, but last week Auburn's cyanide scare spread to yet another brand of pain-killer. During a random check of a pharmacy in the Seattle suburb, Food and Drug Administration officials found poisoned capsules of Anacin-3, made by American Home Products. Within a day, the State of Washington imposed a 90-day ban on the sale of most nonprescription capsule drugs...
Even many pain relievers contain caffeine. Anacin, for example, has 32 mg of caffeine in each tablet to counterbalance the drowsiness effect of pure aspirin, Weidner said...
...political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast, fast, fast relief...
...sacrificing servants of the people. They generated enormous public sympathy and managed to convince most Tylenol consumers that [the consumers] owed the company cooperation in saving the product." Tylenol's share of the market has climbed back to nearly 29%, despite the fact that other nonaspirin brands, including Anacin-3, Panadol and Datril, are offering stiffer competition than the company faced a year...