Word: anacin
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...every morally decent adult and teen-ager in America" to promise to boycott about 100 products for three months. As a reminder, the members of the movement get a wallet-size card listing products that are outlawed by the movement. Included are such familiar American Home items as Dristan, Anacin, Chef Boyardee, Wizard air freshener and Woolite, and General Foods' Gravy Train dog food, Kool-Aid, Maxwell House coffee, Birds Eye frozen foods and JellO. (Asks an outraged General Foods executive: "How can anyone consider Jell-O un-American?") In Dayton, the Belmont Church of Christ sent...
...bear out the thesis can be counted on the thumbs of one hand: the 50-50 gas tax plan. Otherwise, Anderson's campaign is rather unimaginative. Even the slogans are remarkably unoriginal: "Why Not the Best?" is borrowed from the incumbent, and "The Anderson Difference" echoes a commercial for Anacin...
...complaints name three firms, American Home Products (Anacin and Arthritis Pain Formula), Bristol-Myers (Excedrin, Excedrin P.M., Bufferin) and Sterling Drug (Bayer aspirin, Cope, Vanquish, Midol). On the basis of research by the Food and Drug Administration, the FTC says that there is no reasonable basis for claims that any of the analgesics is better than any other, or that they relieve nervous tension. There is, says the agency, "a substantial question as to the validity, sig- nificance or interpretation of tests and studies related to such claims...
...exercise is designed to relax the body and ease tensions. If it sounds like an Anacin commercial, at least it's not supposed to look like one. Henry stands in front of you with his eyes closed, breathing deeply and steadily, while you examine his body for possible kinks in his muscles and joints. Each time you find such a spot, you place your open palm on it, so that your partner will know to draw his breath from there and undo the knot...
...products, more and more advertising men are saying it with percentages. Ads for Polident Powder claim that it gives 45% more false teeth cleanings than a tablet. An ad for Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...