Word: anacin
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...that its Geritol and FemIron remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other analgesics since the early 1960s. It has issued complaints and proposed guidelines, but its efforts remain bogged in the courts on procedural technicalities...
What company spends $100 million a year urging Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...
...assets have been a keen sense of new markets and the cold cash to advertise for them. The aggressive salesmanship started in the 1930s when American Home hired on as president a hard-selling toothpowder (Dr. Lyons) executive, Alvin Brush. Brush soon horrified traditionalists by ordering Anacin, which had been marketed as an ethical drug, to be put on sale at drugstore counters. The $50 million current yearly sales of Anacin are more than double American Home's total sales...
...Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache pain, and has turned instead to mildly preposterous household scenes for its Anacin...
...Robert Hardy, who played Laertes to Richard Burton's Hamlet at the Old Vic in 1953-54 and became one of Burton's favorite friends. The Ravinia Shakespeare Company has been imported as a result of the efforts of a Chicago advertising man, who thinks of Anacin by day and dreams of anapaests at night...