Word: anacin
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...theme is the need of the churches to answer the new challenges of secular times; their prose is a never-never blend of Pauline exorcism and plummy sociological jargon. The prophets are sometimes a bit of a nuisance, partly because they are as predictable as the tiny hammers in Anacin ads, and partly because they provide a stream of criticism from within that the churches often need but do not necessarily welcome...
...invested a total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...
FASTEST PAIN RELIEF CLAIMS of Anacin, Bufferin, St. Joseph and Bayer aspirin that boom unceasingly at TV viewers are false advertising, FTC charges. "There is no significant difference in the rate of speed," says FTC. FTC says Anacin tablets neither "relax tension" nor "help overcome depression" as advertised...
...Equanil. The defendants: Carter Products, Inc., recent loser in a 17-year struggle with the FTC to preserve the "Liver" in Carter's Little Liver Pills, and giant (1959 sales: $450 million) American Home Products, which sells 90 household products, from Chef Boy-Ar-Dee ravioli to Anacin and Preparation H (for hemorrhoids). Trustbusters charged that Carter, which developed meprobamate and controls one-third of the market, and American Home Products, which controls the other two-thirds under a licensing deal with Carter, conspired to fence out the competition and gouge the customers...
...Thanksgiving Day, van der Linde complained, MBS's Manhattan station WOR managed to cram 26 commercials into 65 minutes-one every 2% minutes. In a single hour on WOR. listeners were being told they must get Mericin, Susta-min 2-12, Mentholatum, Myopone, Anacin and InfraRub-all, like van der Linde's own Dolcin, supposed to relieve pain...