Word: anaheims
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Dates: during 2000-2009
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Both teams may thrive on losing now, but any championship team enjoys increased fan support. Look at the Tampa Bay Buccaneers, the New Jersey Nets and the Anaheim Angels. Winning has never hurt a franchise. And just think—if the Sox shake The Curse, they’d actually one-up the Yankees legitimately...
...continue to grow, PacSun executives knew they had to push into additional niches. In 1998 the company, based in Anaheim, Calif., opened a new chain of stores called D.E.M.O. to pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost...
Shortly after the war in Afghanistan, however, Coupounas set up a booth at an outdoor-gear trade show in Anaheim, Calif., and to his surprise, some of the same military buyers who had rebuffed him for years came clamoring for his goods. He started selling small batches of GoLite undergarments to special-forces units. Today he says he has a thriving military business, accounting for 10% of his roughly $5 million in annual sales. "We don't actively design for the military," says Coupounas, 37, who climbs 14,000-ft. mountains to personally test his firm's new products. "They...
...Irvine and later for a pro team in Vevey, Switzerland. After returning to California, he became mayor of Irvine and a real estate lawyer, but he never lost the sports bug. In 1996 he bought an arena football team, the Sting, and moved it from Las Vegas to Anaheim, Calif. By that time, the AFL's high-scoring games and hockey-style hits along the boards had caught fans' attention and helped the league expand to 15 teams, mostly in such smaller markets as Albany, N.Y., and Des Moines, Iowa. But further growth seemed stymied by the lack...
Gigante's move into Anaheim was no fluke. While the company continues to open stores in heavily Latino areas, it believes that as Latinos move out of the barrio, the biggest growth potential will be in fifty-fifty suburbs--middle-class areas divided almost equally between Latinos and others. (Think of the rapidly growing Riverside and San Bernardino counties farther east of L.A.) Thirty percent of the customers at the Santa Fe Springs Gigante are non-Latino, and the hope is that diverse offerings and clean, wide-aisle comfort will bring that number up. Gigante also plans moves into Northern...