Word: analogizing
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Dates: during 2000-2009
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...away from the recognition in these objects of human involvement." For example, KitchenAid's new Pro Line is designed to reinforce the notion that it's the cook, not the machine, that's making the difference in the kitchen. The displays on the espresso maker are analog, and the handles are robust and chunky. Still, it functions like high technology. This fusion of nostalgic design and up-to-the-minute functionality--often dubbed retro modernism--is "the strongest trend in all of the creative industries at the moment," says Serralta...
Gateway's low-end plasma set, introduced in November 2002, put big-screen and flat TVs within reach for more middle-class families. Its $3,000 model is the leader in its category. "In mid-2002, we saw that the television market was becoming way more digital than analog," says Matt Milne, Gateway senior vice president for consumer products. By going to some of the same suppliers it uses for its PCs, the company slashed prices, and the rest of the industry scrambled to follow. The move could not save the ailing PC company's retail stores--188 will...
...struggle to keep the stars flawless, television's makeup artists are introducing a variety of new techniques and products. While heavy pancake makeup typically covers all sorts of sins on analog TV, high def calls for thinner, better-blended foundations. Too much powder can make a star look mummy-like. Ken Diaz, makeup boss for the PBS series American Family, which is filmed in HDTV, waters down his bases. "It's a wash of color, like a stain, rather than a pigment," he says. Lori Madrigal, chief makeup artist for CBS's HD hit Joan of Arcadia, concedes that...
...Curious George store and so on, right? Great. Now look up, above the ground level. What’s there? No idea, eh? Me neither. I had to go look for myself. Here’s what I found: three American flags flying on rooftop poles, a big analog clock mounted above Radio Shack, some fancy wrought iron balconies on the apartments above Toscanini’s and a sign announcing the law offices of Dewey, Cheatum and Howe on the windows above George the Curious. Who would’ve guessed? As pedestrians, I guess we?...
...Milkshake” quadruples the effect, with Kelis confined to the role of a club diva providing the vocal riffs and the real star being the skanking analog low-end. It’s the closest I’ve heard mainstream hip-hop get to house music, where minimal “jack tracks” work more like DJ tools than as complete pieces of music, and the human presence is fully mechanized in between pulses of the drum machine. Appropriately, Kelis sounds so bored in “Milkshake” she’s practically disembodied...