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...products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
...limit carb intake for life. Half the people who tried a low-carb diet in the past 12 months and 1 in 3 who tried a low-carb diet more than a year ago are still limiting their carb intake, according to a Morgan Stanley study. Says Morgan analyst Bill Pecoriello: "Carb watching should hold pretty steady long after low-carb diets lose their popularity...
...Weight Watchers, which is publicly traded, the stock has been sputtering in a strong market since October 2002, and net income has been flat for two years. The firm gets most of its revenue from memberships, which have been flagging, says analyst Kathleen Heaney at the Maxim Group, a New York City brokerage firm. That's temporary, according to Eliot Glazer, vice president of North American marketing for Weight Watchers. "A lot of what is behind low carbs is pseudo science," he says. He reports seeing a flood of disheartened low-carb dieters come to Weight Watchers as "they find...
...There really is a crisis in the industry," says Gary Giblen, head analyst at boutique Manhattan research firm CL King & Associates. The sky started falling--along with same-store sales--in 2001, as alienated shoppers began steering their grocery carts not only toward Wal-Mart's food-laden Supercenters but also toward warehouse clubs, discount chains, drugstores, dollar stores and, on the high end, trendy salutes to organic produce. "Conventional supermarkets really have no reason to exist anymore," says Giblen. "They're basically becoming convenience stores...
...plan has doubters too. "It's a stab in the dark," says Casey Alexander, a research analyst who covers the golf industry for Gilford Securities in New York City. "Even if the p.r. does reach a new audience, Play Golf America doesn't change any of the problems that crop up once you get to the golf course." These include matters of etiquette--How many practice swings can I take?--that can intimidate new players. Alexander says the course owners, not the golf pros, must run the reforms. Ron Drapeau, CEO of Callaway Golf, the $814 million Big Bertha manufacturer...