Word: analysts
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...This is a huge untapped market just starting to take off. It's just on fire," says Jennifer Black, a retail and apparel analyst at Wells Fargo Securities, of the urban category most celebrity lines fall into...
...only thing I can liken it to is when companies like Nike injected technology into footwear and revolutionized the market, creating a billion-dollar industry. It's as revolutionary as that," says Marshal Cohen, chief industry analyst of the NPD Group. "In the climate that's being established, celebrities could certainly build an empire that would put them on the financial charts. Would they be similar to Calvin? No. But could they be as important...
That said, it isn't likely to happen. Bruce Hoffman, a Rand Corp. terrorism analyst, says that setting off a systemwide collapse with a physical attack that cuts through all the backup systems and redundancies would be technically difficult. The terrorists would need an uncommonly detailed knowledge of U.S. facilities and sophisticated engineering expertise. "Utilities are vulnerable," says Gary Seifert of the Idaho National Engineering and Environmental Laboratory, "but not to systemwide outages, without a lot of skill...
...private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there is little danger of the surf trend's evaporating, as it has been around since the 1950s...
...through both dividends and (it is hoped) share-price appreciation, have been around for years, although the investment style was eclipsed during the late 1990s mania for growth funds. Old Guard favorites: American Funds Washington Mutual Investors Fund, T. Rowe Price Equity Income and Dodge & Cox Stock Fund. Morningstar analyst Dan Culloton recommends that investors favor funds that have reasonable fees, track records and proven, experienced managers. --By Barbara Kiviat