Word: analysts
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...sold briskly when it debuted in 1996, but sales have plummeted more than 50% in the past three years. "The Z3 got old and tired," says Alan Baum, an auto-industry analyst with the Planning Edge in Farmington Hills, Mich. The car developed a reputation for being tough to drive and was not enticing enough to men, who are the main buyers of sports cars. "The Z4 is a more athletic and substantive car," says Hennie Chung, BMW's product manager for the vehicle. Yet its reception illustrates critics' fussiness when evaluating roadsters. "The car's proportions are perplexing," wrote...
...parting with McCartney: "Celebrity is a marketing vehicle that appeared some years ago, and it will go as it came." But others aren't so sure. "Chloé's appeal was built around Stella McCartney - her personality, her friends, her social circle," says Sagra de Rosen, a luxury-goods analyst at J.P. Morgan who covers the Richemont Group, which owns Chloé, along with Cartier, Dunhill and other brands. "After she left, it lost a bit of that appeal...
...forms of cigarette advertising. Tobacco firms slammed the decision as flawed, but there is little they can do. And while it may cost companies tens of millions of euros to modify packaging, some doubt the bottom line will change. "It's not a material cost," says Martin Steinik, an analyst at J.P. Morgan. And he notes that there were no abnormal share-price movements relating to tobacco companies after the court's ruling was announced. One way analysts expect companies to differentiate their cigarettes in the future may be through color, with blue packaging, say, denoting a milder brand...
...Prices have already declined markedly over the last 18 months. In November, U.S. computer maker Gateway jumped into the flat-TV market with the first 42-inch plasma model selling for less than $3,000, undercutting existing brands by at least $1,000. Paul O'Donovan, senior analyst at consulting firm Gartner Dataquest, predicts that by the end of 2004, lcd TVs at sizes under 20 inches may cost just $50 more than comparable crts. Prices in general are expected to fall by at least 20% a year for the next several years...
...person who is sold on a more holistic approach is Larry Nun, 56, a computer analyst who lives in Franklin, Ind. Nun first noticed the soreness around his kneecaps when he was still in his 30s. A couple of accidents, one of which required surgery to repair torn cartilage, didn't help matters. Ten years ago, Nun, who stands 6 ft. 4 in. and weighs 345 lbs., adopted some of Brandt's exercise routines and resolved to lose weight. (One of the most effective ways to cope with sitting for long stretches, he found, was to warm up his legs...