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...herbs and vitamins, that are overwhelming store shelves. Quaker may be known for oatmeal, but its magic potion is Gatorade, a $2 billion-a-year dynamo of a brand that has a hammerlock on 80% of the sports-drink market. "When we're done," Gatorade chief Susan Wellington told analysts earlier this year, "tap water will be relegated to showers and washing dishes." Coming on the heels of Pepsi's recent $370 million purchase of SoBe, the hottest of the New Age tonics, the Gatorade deal was Enrico's crowning achievement, effectively solidifying Pepsi's dominance in the fastest-growing...

Author: /time Magazine | Title: A New-Age Drink War Starts As Soda Flops | 12/18/2000 | See Source »

...first place. After all, Texas has a long tradition of a Democratic Party much different from the rest of the country. It's in part a remnant of the conservative Southern Democrats of old and partly the result of Texans seeing themselves as a state apart. As one political analyst told CNN Tuesday night, "Texas Democrats are like Texas Republicans wearing a thin layer of paint." Leadership in both parties bow equally deeply to the twin deities of conservatism: Tax cuts and less government. And certainly Bush's confabs with Speaker Laney, long considered a key broker of bipartisan support...

Author: /time Magazine | Title: Is Bush Really Mr. Unifier? | 12/15/2000 | See Source »

...There is a special cruelty in expecting broadcasters to read anything more demanding than a TelePrompTer on live television, let alone in front of millions of viewers and the boss. It was a chilly night in Washington, and in rather a touching moment on MSNBC, one analyst's hands were actually shaking as he pawed desperately through his little SCOTUS booklet, apparently not reading according to the prescribed manner of any written language but anxious to show he was trying. As anchors at their respective desks champed at their mikes for the single answer, the money shot, the one payoff...

Author: /time Magazine | Title: The Short Memory of TV Pundits | 12/13/2000 | See Source »

...pervasive is the gender gap? According to Thomas Mortenson, an education analyst in Oskaloosa, Iowa, the share of college degrees earned by males has been declining for decades. U.S. government figures show that from 1970 to 1996, as the number of bachelor's degrees earned by women increased 77%, the number earned by men rose 19%. Not all schools are feeling the imbalance; many elite colleges and universities have seen applications soar from both sexes. But the overall numbers, says Mortenson, should make us "wake up and see that boys are in trouble...

Author: /time Magazine | Title: The Male Minority | 12/11/2000 | See Source »

Christina Hoff Sommers, a conservative education analyst, writes in her recent book, The War Against Boys, that schoolboys are "routinely regarded as protosexists, potential harassers and perpetuators of gender inequity" who "live under a cloud of censure." Sommers cites studies showing that boys come to school less prepared than girls, do less homework and get suspended more often. "For males, there's no social currency in being a straight-A student," says Clifford Thornton, associate dean of admissions at Wesleyan University. Although the latest figures show that college graduates earn, on average, almost double the wages of those with...

Author: /time Magazine | Title: The Male Minority | 12/11/2000 | See Source »

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