Word: analysts
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...successful in this market, a company must first be considered core, a catch-all term for unbridled living of the extreme- sports go-for-it ethos. "To be perceived as core is alternative-marketing gold," says James Palczynski, vice president and analyst at Needham & Co. If you are selling skatewear, then you had better be a skate rat, and your company had better sponsor a team of top skateboarders. But core is more than an aggressive, participatory attitude. It's also a vibe, a quasi-mystical, anti-Establishment subtext that has to permeate a firm and come across in marketing...
...areas -- and presumed to vote Democratic -- have been harder to reach and thus often undercounted when direct methods, such as mail-in questionnaires or door-to-door inquiries, have been used. "Whatever the correctness of the legal interpretation," says Pooley, "the decision is wrong on the reality. Every responsible analyst has said there is a serious undercounting without sampling adjustments in certain areas of the country." As a result, the 2000 census is expected to produce fewer Democratic congressional districts, and thus fewer Democrats in Congress, than might have been possible with statistical estimates. Success in politics, as always, remains...
...guidelines for what must be in a prospectus are vague in these areas. That said, most are still jammed with pertinent information. And where disclosure is lacking, there's typically a tipoff that you should check further--on the Internet, in the annual report or with a broker or analyst. In Infinity's case, the prospectus briefly alludes to the risk of losing "on-air personalities" with "significant loyal audiences...
...operation would produce clues that led to another. For example, a CIA analyst perusing a slip of paper scooped up in one raid realized that scribbled on it was part of a phone number for a bin Laden cell in another country. That cell became the next target and yielded another round of evidence...
...goal line with the ball. Jimmy Hoffa might be somewhere in that end zone, but Testaverde was a crowbar short. Yet the Jets were given the touchdown that might have knocked Seattle out of the playoffs. "It's nonsense to say 'Let's wait,'" says Fox-TV analyst Tim Green, a former defensive end for the Atlanta Falcons. "That play could end up costing [Seattle coach] Dennis Erickson...