Word: analysts
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...Gates' $150 million investment in Apple, may seem rather quixotic given that the company's share of the overall computer market has been squeezed to under 5 percent by cheap PCs. "They could buy up all their competitors, and still not make any progress," says TIME's computer industry analyst David Jackson. "It's like bringing your uncle back into the family. He's already in the family. The problem is you need to bring in other people. You need to bring in non-Mac users...
...than a 28.8 modem. But considering the cost of the traffic-sorting gigapops, only the giant telcos such as MCI will be able to afford them when they arrive, in approximately 2002. Small-time service providers will most likely be left to wither on the slower-connection vine: One analyst predicts the gigapop could kill most small ISPs within five years...
...other artsy types who constitute the Mac's most fervent cadres are a disproportionately influential market niche. Some two-thirds of all Websites are thought to have been created on Macs. "It's very attractive to Microsoft to have access to cutting-edge Mac developers," says Kurt King, an analyst with San Francisco-based Montgomery Securities, "particularly in areas like video streaming and other graphics technologies that represent the likely future of Internet content." Ditto Apple's technology patents, which under the new cross-licensing agreement will go from causing endless litigation (the Mac faithful will surely consider Microsoft...
...executives would be better off emptying out their offices and heading home. Instead, ABC is playing with the popular perception of TV, trying to capitalize on the public's disparaging attitude by reinforcing it: a semi-clever, though desperate, if-you-can't-beat-them-join-them strategy. Media analyst Barbara Lippert considers the campaign rather cutting-edge. "The trendiest thing," she writes, "is the underlying strategy: to acknowledge that the consumer is so inured to being sold, so over-saturated with media, that the only way to break through layers of disinterest is with cynicism...
...million), scrappy partner with the know-how to direct the consumer push. Though Diba's enabling software for smart phones and televisions has received mixed reviews, it's building Internet-browsing TVs for Samsung in Korea. The Sun deal is "a way of playing catch-up," says Dataquest principal analyst Allen Weiner. "Sun is mostly buying Diba's relationship with electronics companies." And with Bill Gates sitting on $9 billion in reserves, Sun is going to need all the help...