Word: anchorman
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...Anchorman...
...Rather, 48, the intrepid newshound of CBS's 60 Minutes, had three offers he couldn't refuse. ABC, NBC and his own CBS each sought to make him its evening-news anchorman. Each asked him to help shape its newscast. And each, before the bidding was over, had offered a staggering reward if he would just sign up: $8 million spread over five years...
...choosing Rather, CBS is gambling that the time has come for an electrifying anchorman rather than an avuncular one, a younger, more dynamic personality to replace an old familiar face. But also, the network really did not dare let him go; Rather is the one man in television who, working for a competitor, could conceivably demolish the house that Cronkite built. Ambitious and energetic, Rather is blessed with commanding presence and down-home charm. He has also turned out to be a man of abiding loyalties: "I know so many people at CBS, and I just could not bring myself...
...anticipation of that day, some enterprising TV documentary maker could weave a gripping, real-life drama from the inside story of how a revolution in TV news led to a multimillion-dollar bidding war for an anchorman. The individual most responsible for the revolution is, ironically, not basically a journalist at all. He is a 48-year-old television sports impresario known for his polka-dotted shirts and khaki safari jackets, flaming red hair and all but total inability to return phone calls. His name: Roone Arledge...
...News President Bill Leonard said Rather would take over for Cronkite, television's best-known journalist, as anchorman and managing editor of the "Evening News...