Word: anchormanly
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...famous dictum. Bush afterward compared the exchange to combat, but if so, it was the combat of Saturday morning cartoons: Bang! -- Poof! Boom! -- Poof! Language disintegrated on impact. When Bush slugged Rather with the line about Rather's once walking off the set of the CBS Evening News, the anchorman looked for an instant like Wile E. Coyote when, gimlet-eyed, he understands he is about to plummet into the abyss...
Other conventions: an anchorman is expected to sit behind a desk and to hold in his hands a stack of papers, even though he is actually reading from a TelePrompTer beside the camera. NBC's Willard Scott does not dispense the weather until he has showed snapshots of 100-year-old people and wished them a happy birthday. If Scott omits the birthdays, the net of expectation thrums a little oddly...
...part, the drama of the Bush-Rather match (otherwise the merest blip in the history of a presidential campaign) derived from Rather's departure from the ritual expectations: the network news star addressing the Vice President of the U.S. is expected to be earnest and anchormanly but not nerved up for a duel, an affair of honor. People do not expect the anchorman to behave like a samurai...
COVER: Who ambushed whom when the anchorman took on the Vice President...
...contretemps featuring George Bush and CBS' s Dan Rather may help the Vice President bury his "wimp" image and strengthen his Iowa campaign. -- Rather' s high- strung and combative style make him television' s most controversial anchorman. -- In the kingdom of television, there are a thousand different styles, rituals, protocols. See NATION...