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That proposal of his now seems too radical to Brinkley, but Arledge, no stranger to the artifices of show business, is thinking along the same lines. Anchorman Brinkley, who has collected $2 million dollars or more from NBC since making that speech, no longer talks about the vanishing anchorman. Wry as ever about his job, Brinkley now concedes that a familiar face is needed as a "switching agent," but he deplores those elaborate anchorman desks that to him look like airline ticket counters. Not to worry. Now that Brinkley is returning to Washington, from a New York he has never...

Author: /time Magazine | Title: NEWSWATCH by Thomas Griffith: Revving Up the Television News | 8/22/1977 | See Source »

Chancellor and Brinkley might well agree with Arledge that being an anchorman "who may or may not have written his own stuff, reading from a TelePrompTer what others have gathered," is no big deal. How accomplished does one have to be to read switch cues like "President Carter today signed a bill creating the Department of Energy. Bob Schieffer has that story"? Yet the nation's celebrated top anchormen have held office, and popularity, for longer terms than Presidents. The fact is, their best qualities are only on stand-by reserve when they read the evening news...

Author: /time Magazine | Title: NEWSWATCH by Thomas Griffith: Revving Up the Television News | 8/22/1977 | See Source »

...three network broadcasts are essentially alike, and it comes down to which anchorman you trust most, Arledge reckons that Cronkite will still be No.1 and ABC will still be third. Arledge is no man to play to the other fellow's strength...

Author: /time Magazine | Title: NEWSWATCH by Thomas Griffith: Revving Up the Television News | 8/22/1977 | See Source »

...flashiest contests and concentrated on popular favorites, switching relentlessly from one arena to another, but the result was exciting television. Arledge liked the way his sportscaster Jim McKay "in the 30 seconds between two events could add a dimension, a fact, a clarification." To Arledge, the news anchorman's function, "if there is a function, is not just to read a lead-in to a piece of film, but to provide reaction to a story, put it in perspective. Anchor people are concerned with peer acceptance. They find it degrading to educate people because they think they are talking...

Author: /time Magazine | Title: NEWSWATCH by Thomas Griffith: Revving Up the Television News | 8/22/1977 | See Source »

...movie Network, a manic anchorman exhorts his listeners to proclaim through open windows that they won't take abuse any more. In real journalism, Jack Newfield screams a similar demand, but he wants his audience to protest in closed voting booths. Rage rather than dementia drives this full-time muckraker-one reason why his novelty value has survived six books and hundreds of articles; few can match the fresh indignation he brings to old scams...

Author: /time Magazine | Title: Books: Gang Rape of a City | 6/20/1977 | See Source »

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