Word: anchors
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Dates: during 1970-1979
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Television has no duty to make a convention more interesting than it really is, Eric Sevareid philosophized on the air one dull evening last week. His boss, Dick Salant, president of CBS News, had already said precisely that in his instructions to CBS's sizable army of anchor men, cameramen, and floor reporters wearing pointy-headed antennas. Good professional counsel by both men, but hardly how the networks, in their commercial heart of hearts, felt about...
...that NBC, for example, is spending close to $10 million on the two conventions. That's a lot more than either party is spending on them. The result was a little bit like a state fair photographed, choreographed and given pace by those professionals up in their glass anchor booths...
...crosscutting between demonstrators outside and an apoplectic Mayor Daley inside. This time television was guilty of only minor attempts at hype (TV reporter to a Carter man: "How can you now ignore Barbara Jordan for Vice President?"). There is something about encasing reporters in head rigs connected to the anchor booth, then sending them pushing through crowded aisles in pursuit of quickie interviews, that is a degrading process, bringing out whatever is unappealingly aggressive in anyone...
...however, note that ABC will not be editing its coverage of the All-Star Game as a newspaper would, and that the whole idea of a condensed, carefully packaged convention program smacks of show business. "I think the convention is one of the grand opportunities for live television," CBS Anchor Man Walter Cronkite told TIME's Sally Bedell. "We should let it unfold before our eyes and see it without the intercession of an editor's scissors." Says NBC Producer Les Crystal: "The convention should be treated as a story, not a program...
...conductor is only as good as his orchestra, and Arledge has given himself an Olympian team of about 30 commentators-not too many woodwinds, please-complemented by a crew of 470, including directors, cameramen, technicians. Anchor man is Jim McKay, the Walter Cronkite of TV sports, who, in a tempo as neatly clipped as his hair, will provide an overview and summaries of events...