Word: anchors
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Dates: during 1980-1989
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When Judy Woodruff became a TV news anchor in Atlanta in 1972, the station ordered her to cut her shoulder-length hair. Mary Alice Williams was urged in 1979 by NBC's New York station to change her eye color with tinted contact lenses. Dorothy Reed was forbidden in 1980 by ABC's San Francisco station to plait her hair in corn rows. The three women, and many of their counterparts, cheered last week when Christine Craft, 38, won a $500,000 damage verdict against the former owners of a Kansas City station, KMBC, that dropped...
...shift in pattern was prompted by the death two weeks ago of ABC'S Washington-based anchor, Frank Reynolds. After he went on sick leave in April, ABC'S nightly news ratings dropped from second place to third, but the advantage went mostly to CBS. Those results convinced top officials at NBC that the pairing of the puckish Brokaw and dour Roger Mudd, 55, had little chance of catching on. A peripatetic workaholic, Brokaw has made mild fun of Mudd's reluctance to leave Washington in pursuit of story or spectacle. Though Brokaw continues to regard Mudd...
...after Reynolds died, NBC News President Reuven Frank demoted Mudd in a confrontation that Frank described as "painful but not acrimonious." Mudd was lured from CBS in 1980, after losing to Rather in the competition to succeed Cronkite, with the promise that he would become NBC'S sole anchor if John Chancellor stepped down. Later Mudd agreed to share the job to help NBC keep Brokaw. For his pains, Mudd was reassigned to what he does as well as nearly anyone else in television, political reporting. He announced his ouster to newsroom colleagues last Tuesday. Nothing was said...
...News, where President Roone Arledge has ardently wooed big names, staffers raised objections to Mudd as a potential anchor: he is a two-time castoff; hiring him would bypass ABC veterans; as a coworker, he is distant and demanding. Said ABC News Vice President Richard Wald: "We would rather have someone from inside." Among ABC correspondents, Jennings is the obvious choice. He was ABC'S anchor for three years, beginning in 1965, when he was only 27, and has been persuasive if cerebral as a London-based coanchor; since he shifted to Washington July 4 as a substitute...
Installation of a single anchor at each network would be almost a first for the era since the three newscasts expanded to half an hour in the 1960s. The only other instance was during an eleven-month period in 1975 and 1976, when Cronkite competed with Chancellor at NBC and Harry Reasoner at ABC. The change would be most dramatic for ABC, which invented the multianchor "whiparound" because it lacked a single, forceful personality. Almost accidentally, ABC created a version of Marshall McLuhan's "global village," with newscasters focusing on diverse stories as they viewed the world from different...