Word: anchors
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Dates: during 2000-2009
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About a year ago, we heard that network news was in for a big makeover. The guard was changing, excitement was in the air, and a new anchor was about to turn around the fortunes of a network...
...which happened, kind of--just with a different anchor. Nearly a year after taking over ABC's second-place evening newscast, Charles Gibson is neck and neck in the ratings with NBC's Brian Williams, and Gibson recently won ABC its first news sweeps month in more than 10 years. Katie Couric, who was supposed to be the agent of change, lags about 2 million viewers behind...
Gibson's success has been seen as a vindication of old-fashioned gravitas over flash. Which is fair enough; Gibson is a trustworthy anchor heading a good, consistent newscast--Sanka to Couric's espresso. But while he may have struck a blow for TV's past, his success and Couric's struggle may not be the best sign for the evening news' future...
...When the dust cleared, the overall nightly news audience was around 25 million and gradually falling, much as before. And Gibson, the one anchor to have a bit of success, was the anti-Couric: avuncular, male, older (he replaced Elizabeth Vargas, two decades his junior) and unreliant on innovations like Op-Ed segments. Hiring him implied an entirely different view of TV news and its future. CBS was programming for the viewers network news wanted. ABC was programming to keep the viewers network news already had, for as long as the Grim Reaper would permit...
...have been a lot of defensive breakdowns that have been the result of miscommunications,” co-captain attackman Brian Mahler said. “We’re looking for that one guy, whoever it is, whether it’s a freshman or a senior, to anchor the defense and get us going.”In fact, Harvard has no senior defensemen on its entire roster, and the inexperience has shown in the season’s early goings. The team has given up no less than 11 goals in any contest, only matching that total...