Word: anchors
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...reason was familiar and chilling: a murderous blackmailer intent on intimidating a corporation by poisoning its products. A man calling himself Gary telephoned ABC News claiming he had placed 25 tainted Contac capsules in stores throughout the country. ABC Anchor Peter Jennings tipped off SmithKline while judiciously holding the story off the air. The next day, SmithKline got more calls, apparently from the same man. All capsules were unsafe, he said, and he wanted to get them off the shelves...
...reports on America's farmers. Tom Brokaw launched the NBC Nightly News coverage on Tuesday from Washington, where the big story was the inquiry into the explosion of the space shuttle. And on ABC, coverage of the drama in the Philippines began in Moscow, where World News Tonight Anchor Peter Jennings was fighting off a bad cold. After opening Monday's newscast with sniffles and a rasping voice, he passed the baton to Ted Koppel, who wanted to be in Manila but was stuck in Hong Kong. He, in turn, switched to Correspondent Jim Laurie in Manila, who threw...
Rarely has the global village had such a complicated road map. But last week's satellite hopscotching did emphasize the significant change that has overtaken the role of the network anchor. Once a deskbound newsreader, he is more and more becoming a super-reporter, traveling to major news stories and taking much of the network's news operations with him in a traveling road show of electronic gadgetry. Though none of the three evening news anchors went to the Philippines last week, NBC's Brokaw and ABC's Jennings were in the country three weeks earlier for the presidential elections...
Many critics complain that putting anchors in the middle of the story is simply an exercise in promotion. Says Andrew Stern, who teaches broadcast journalism at the University of California, Berkeley: "There's nothing that Dan Rather or Tom Brokaw can add to the Manila story that the guys covering the Far East can't." Network executives disagree. "The purpose of sending an anchor is in large part to say this is an important story," says ABC's Wald. The anchors, too, claim their presence can enhance a story. "You've got three activist anchormen," says Brokaw. "We all come...
...urge to travel is not likely to go away. The networks are faced with growing competition, not only from one another but from aggressive local stations and independent news services. Showcasing the anchor in remote locations is one way for a network to demonstrate its uniqueness. Still, major trips will probably remain special occasions, at least for the near future. "We have to pick our opportunities carefully," says Bill Wheatley, executive producer of the NBC Nightly News. "We can't be a constant road show...