Word: anchors
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...news often proves as unintrusive as Muzak as well. After the broadcast's first block of eight minutes or so, viewers get three minutes of weather (no phone numbers, though), four to five minutes of sports, and three or so soft-news packages, as opposed to voice overs (an anchor narrating a videotape). Last summer, even in Chicago, which is recognized as one of the country's strongest local markets, viewers could have watched reports on "Flashdance chic" in the city; a camera and a reporter followed a few unsuspecting women who wore oversized sweatshirts...
...Colli may enjoy his 150-ft. to 200-ft. bouncing swoops down the side of a building, but safe rappelling technique demands a steady, slower rate of descent. Bouncing jumps and pendulum motions put a tremendous strain on the rope and the anchor points; if either fails, Colli could lose his life. It is unfortunate that your cover picture featured such unsafe techniques...
...dual-anchor NewsHour premiered the same Labor Day evening that the networks offered solo-anchor shows for the first time since 1976. That singular difference in format, however, seems less striking than two other qualities: the leisurely, almost ruminative pace of the NewsHour, vs. the breakneck momentum of the commercial networks; and the prominence given to live interviews, vs. the commercial networks' almost exclusive reliance on rigorously edited scripts and footage. For all that, the content of the four newscasts last week was similar. All stressed the aftermath of the Soviet downing of a Korean Air Lines passenger...
Hundreds of people share in the mounting of a network newscast, which may be the most collaborative enterprise in journalism. Anchors, in the judgment of the most successful of them, Walter Cronkite of CBS, are merely "the familiarity factor, like the typography and makeup of a newspaper." After surveying last week's ballyhooed return to solo anchoring, Cronkite faulted all three networks for "working on appearance rather than substance: if the content is right, it does not matter whether there is one anchor or six." Yet when the shows are so similar, perhaps all that the networks have...
...movement from the week before, when CBS led with 26% of the TV audience, while ABC and NBC were roughly tied for second with 20% each. But then, if the promotional hype is discounted, the new season for TV news is not much of a change. Jennings has been anchoring ABC's show for two months, and Brokaw has been NBC's co-anchor (with the ousted Roger Mudd) for more than a year. Rather has been in place since March 1981. CBS News President Van Gordon Sauter cautioned, "There will be a lot of viewer sampling...