Word: anchors
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EARLIER THIS MONTH, WNEV-TV, channel 7 in Boston began featuring a new anchor team on its 6 p.m. and 11 p.m. newscasts. Tom Ellis, who'd been the long-time anchor of WCVB-TV, channel 5, and Robin Young, who'd spent the last few years in glamorous New York and Los Angeles, were signed on to boost the station's perennially sagging ratings...
...WNEV, though, mere line-up shuffles (instead of more substantive changes) are something of a tradition. Years ago, the station, then called WNAC-TV, swiped veteran anchor John Henning away from (you guessed it) channel 5. Channel 7's ratings were low when Henning arrived, and they were still low when he was eased out early this year...
What should our ambitious TV executives do? For starters, the channel 7 brass could heed the advice of Walter Cronkite, who in his 20 years as anchor of the CBS Evening News came to symbolize integrity in reporting as well as high ratings. In 1976, at a CBS affiliates conference, Cronkite laid out his plans for building a successful local news operation...
...ships were just offshore, riding at anchor, gray silhouettes of power in a classic setting of blue sky, bright sunshine and white clouds. At daybreak on Wednesday morning last week, precisely on time, 800 U.S. Marines landed at Beirut Port. Their mission: to assist, with 800 French and 500 Italian troops, in the task of evacuating 7,000 Palestine Liberation Organization guerrillas from the Lebanese capital. After the Marines landed, they soon had the situation well in hand. Said White House Spokesman Larry Speakes the next morning: "Everything is going according to plan...
...Turner may be changing the face of TV news, but I'll bet Anchor Roz Abrams was certainly surprised to see her face used with Reynelda Muse's name in the picture with Bob Cain. Indeed, both ladies are beautiful and articulate, but each has her own special identity, and their viewers know which is Rey and which...