Word: ancient
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Dates: during 1930-1939
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...ancient as merchandizing itself, premium promotion still has an unfailing appeal to the something-for-nothing instinct- though some companies make a tidy profit on their premiums by requesting cash along with wrappers, box tops, coupons and other evidences of consuming interest. In periods of stiff competition premium promotion shaves close to outright price-cutting, and a strenuous effort was made to ban premiums in XRA codes. But the premium makers succeeded in keeping no-premium clauses out of all except the Bakers and Oil Codes, are currently thriving. Another boon that has helped loft premium sales in the past...
...York Times' personals column ran an advertisement: "Raftery, Hon. Thomas, (Our Only Ordained, Anointed by God; Most Holy American Emperor, Imperial King Tom I, Of The Royal Raphia Family, of ancient Babylon on the great river Euphrates. AmRaphael being the First King mentioned in the Bible, Book of Genesis, 14th Chapter, Verse I 'Amraphael, King of Babylon' and his descendant Nebuchadnezzar being the First World King; whose wonderful Irish-Phonecian Sailors, rounded Arabia; founded the great City of Raphia. on the Mediterranean; Sailed through the Pillars of Hercules and discovered 'New Raphia' the America...
Professor Kirsopp Lake, who is leading an expedition excavating the ancient Egyptian temple Hathor, was seriously injured when he was bumped by a camel during a caravan journey to Serabit it was learned at Harvard yesterday...
...will show up the imitation every time, when a modern work is faked by a forger using the same kind of pigments as the original painter employed. There are even more dodges conceived by the wily to defraud collectors, but Mr. Laurie shows how science defeats them -- even the ancient dodge of mutilation, in order to give the impression of age. He is a good raconteur, obviously full of the delights connected with his profession, and he tells many an interesting story about forgers like Icilio Federigo Ioni of Sienna, who fumed when an expert refused to look...
Spreading the argot of the modern newspaper against a Roman background, Mr. Irwin produces a world which, if you choose to have it so, is very real. Certain it is that an appreciative reader can become so engrossed in the intricate though ancient plot that the spontaneously exclaimed "Dixisti" will not bring forth a chuckle until the ridiculousness of the situation slowly sinks...