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Later the women will learn how to pound their fists on their husbands' chests in childlike rage. "Men love it," says the movement's founder and guru, Helen B. Andelin, 55. A devout Mormon, she developed her methods years ago when she felt her own marriage going sour. Now, after eight children and 32 years of marriage, her husband adores her, she reports, and even helps out at the Fascinating Womanhood Foundation in Santa Barbara, Calif. Eleven thousand teachers have been trained to teach feminine arts and craftiness the Andelin way in schools and churches across the country...

Author: /time Magazine | Title: The Sexes: Total Fascination | 3/10/1975 | See Source »

Righteous Power. Basically, Andelin preaches conservative Christian doctrine on the need for wives to submit to husbands. She also teaches a kind of psychic judo for women to use on their mates: give in to get what you want, because submissiveness will bring "a strange but righteous power over your...

Author: /time Magazine | Title: The Sexes: Total Fascination | 3/10/1975 | See Source »

Beneath all Andelin's devotional trickery lies a core of compassion. For example, she suggests that before a wife tries to reform an alcoholic husband, she should fast for three days to get some idea of the pain withdrawal will cause...

Author: /time Magazine | Title: The Sexes: Total Fascination | 3/10/1975 | See Source »

...Andelin is not the only woman preaching a potent antifeminist message rooted in conservative Christian teachings. Her most popular rival is Marabel Morgan, 37, of Miami, a housewife and mother of two. Morgan's book, The Total Woman, released quietly in late 1973 by Fleming H. Revell, an obscure New Jersey publisher, sold 370,000 copies at $5.95 to become the nation's top non-fiction bestseller in 1974. (It was missing from most bestseller lists because it was sold mainly in small-town shops and bookstores unpolled by the list makers...

Author: /time Magazine | Title: The Sexes: Total Fascination | 3/10/1975 | See Source »

...aims of both Morgan and Andelin is to get women out of competition with men, and Andelin says that many of her graduates quit their jobs unless the extra income is essential. "There are sufficient men to be Presidents and not nearly enough women to be good mothers," she declares. But whatever the movement owes to the anxieties raised by women's lib, Andelin insists she is not antifeminist. She is simply concerned with making traditional marriage work. "I was even surprised when women's lib came on the scene," she says, "I thought Fascinating Womanhood was what...

Author: /time Magazine | Title: The Sexes: Total Fascination | 3/10/1975 | See Source »

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