Word: ands
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Dates: during 1980-1989
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In some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan...
In 1988, however, investors grew nervous as the Saatchis began building a new kingdom in the consulting business. The move continued the company's record of steep revenue growth through acquisition. During 1988 alone, the company purchased 17 consulting firms, branching out into such new areas as market research and...
Maurice finally sounded a tocsin last March, warning that profits would decline for at least the first half of 1989. He also announced plans to sell off much of the firm's $360 million consulting investment. Calling the move "ham-handed," Alan Gottesman, an advertising analyst at the Paine Webber...
Saatchi management launched an overall restructuring program. Starting last spring, more than 800 corporate employees lost their jobs. Plans were laid to close corporate offices in Washington and to trim operations in New York City and in London, where the corporate staff last year moved into a glossy new global...
More pain probably lies ahead. Louis-Dreyfus has his work cut out for him -- and a compensation package geared to inspire success. On top of a reported salary of $785,000, Louis-Dreyfus will control stock options worth at least $3 million. That value will rise substantially if he does...