Word: ands
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Dates: during 1980-1989
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Scott said Harvard decided to institute the trademark policy after testing it by licensing "Harvard" memorabilia for the 350th anniversary celebration and in Japan.
"Harvard decided that it needed an element of control over the name to ensure the quality and taste of goods with the Harvard trademark," said Joyce M. Brinton, director of Harvard's Office for Patents, Copyrights and Licensing, which will secure licenses from businesses seeking to make products with Harvard...
"Most every other university has a licensing program," said Brinton. She said the trademark does not cover the word "Harvard" per se, but only its use in reference to the University. The town of Harvard, Mass., Harvard Square, the Harvard Shop and the Harvard House of Pizza will not need...
Both Scott and Brinton called the policy a means to assure that Harvard's name is not abused. Scott said examples of misuse would include "the name of Harvard on an unseemly device or the use of the name Harvard to publicize an activity not connected to or endorsed by...
The program will cost $100,000 to $200,000 to start up, but Harvard expects to recoup costs in three years and make a profit thereafter, officials said.