Word: ands
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Dates: during 1980-1989
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Paul Newman, superstar, race-car driver and purveyor of his own name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and...
Both Oscar-winning stars are known for their charitable work and have high credibility with consumers. Ad-industry sources speculate that their commercials will be cause-related, perhaps addressing the environment. The prime beneficiary, though, is Amex, which can use the big box-office names to counter Visa's $8.5...
U.S. airline fares are behaving like a jetliner climbing out of a tailspin. After tumbling some 12% since 1981, the cost of flying has risen by about 10% in the past three years and by around 6% so far this year, even though passenger traffic has been flat. The price...
The investigation was triggered by the announcement on Sept. 18 of an American Airlines fare increase. Within several days, eight other carriers, including United and TWA, followed suit. The airlines deny the possibility of collusion, insisting that fare decisions are made independently. But critics charge that the carriers use their...
There's nothing like teaming up with a $100 billion company to improve one's prospects. Or so Swedish automaker Saab-Scania AB hopes. Saab last week agreed to sell General Motors a 50% interest in its car-making operations, which had 1988 sales of $2.6 billion, for some $600...