Word: ands
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Dates: during 2000-2009
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Drinking patterns in India are unlike those of any other major market. Hard liquor is far more popular than beer and wine, with spirits accounting for about 70% of the market. Nearly all of that is whiskey - a legacy of the colonial fondness for Scotch. India is the largest whiskey...
What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change...
But it's the taxes on imported whiskey, not the taste, that prevent it from winning more market share. The import duties begin at 150%, and additional state taxes can add another 150% or more to the price of a bottle. Wine and beer face similar import duties, as well...
In the meantime, beer companies have found other ways to get their products into Indian glasses. Brewers have used joint ventures, dedicated local breweries and local contract farmers to expand distribution and lower their costs. SAB Miller, for example, contracts 10,000 farmers in the northern Indian state of Rajasthan...
Wine consumption, meanwhile, is growing much faster than spirits or beer in India, but from a much smaller base. Only about 700,000 cases were sold last year, about 2% of the total alcohol market, but it has benefited hugely from the growth of the middle class, particularly women, for...