Word: ands
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Dates: during 2000-2009
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So, Branson has taken it upon himself - unsurprisingly - to lead the charge against carbon. In 2010, he will officially launch the Carbon War Room, a corporate think tank of sorts, designed to incubate and spread the best ways to cut carbon in corporate sectors ranging from aviation to shipping to...
Branson's operation will start by addressing carbon emissions from a significant but little-known source that is not covered by any national or international regulations: global marine shipping. The massive container ships that ply the ocean lanes are the backbone of globalization, but they are also carbon hogs. Each...
But despite the sheer amount of carbon the shipping industry produces, its biggest emitters are relatively few. Bradford estimates that about 20,000 of the biggest and most polluting ships contribute about half the carbon emitted by the industry as a whole, so any solution to the emissions problem could...
The Carbon War Room's goal is first to raise awareness about the carbon problem within industries, then to publicize and spread the best solutions. In the case of shipping, the solution may be as simple as installing scrubbers - of the sort already used in planes and cars - that would...
Branson's presence in Copenhagen earlier this month was about more than just the U.N. summit. The city is home to the A.P. Moller-Maersk group, the largest container ship operator in the world. Get it on board, and others in the industry might follow. "That's the spirit behind...