Word: anglia
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Dates: during 1960-1969
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...dirge reflects not only the declining impact of religion generally but some hard demographic facts. Largely because of farm mechanization, England's rural population has dwindled by 75% in the past half-century; in some isolated pockets of Sussex and East Anglia, it has fallen to 2% of the pre-World War I level. But while the people have gone, their churches remain. Near the village of Tetford, for example, there are seven miniature churches, most of them nearly 200 years old, that were built by the old town gentry in a kind of keeping-up-with-Squire-Jones...
There seemed to be no good reason for the Ford Motor Co. Ltd. of Britain even to consider a new car. For those who preferred the compact and medium-sized auto, it was already producing Anglias, Consuls and Prefects; for bigger-car buyers, it was manufacturing Zephyrs and Zodiacs. The market appeared to be covered. Then, Ford planners spotted a potentially lucrative gap. To fill it, they created the Cortina, a car in the Anglia price range but with roominess comparable to the Consul...
Beckett's men worked 80-to 90-hour weeks, applying Ford's "triangulation" approach to every aspect of the project. Similar components from a Ford car (Anglia) and two competitors (Volkswagen and Minx) were compared to determine the best possible combination. Says Beckett: "We always analyze the best in competitive products right down to the spot welds-you can always learn something from them...
...German subsidiary have closed in on Volkswagen, increased their combined share of the German market from 32% in 1962 to 41% last year. In Britain, Ford has captured 31% of this year's market, a new high. Ford is invading Italy, too, last week introduced the Anglia Torino, a small sedan that will be assembled and sold in Italy...
...star on Britain's international rugby team. In 1941, as the best-known and most biting political columnist in Lord Beaverbrook's stable, he was assigned to write some pieces about M.R.A. and ended up joining it. He owns and operates a model farm in East Anglia, has turned out 16 plays (including Garden Wall); the royalties from his writing, $1,120,000 in all, have gone to the cause...