Word: angus
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...most fertile ground is the Internet, but viral advertising has barely made a dent in it, Bogusky says. Last month his firm launched another innovative online spot for Burger King: "Angus Interventions" by Dr. Angus of the Angus diet, mascot for the chain's Angus Steak Burgers and a clear spoof on the late diet guru Dr. Robert Atkins. In an effort to convince people that burgers are still hip in a calorie- and carbohydrate-obsessed age, the site, angusdiet.com lets visitors send personalized advice from Dr. Angus, seated at his desk, telling others to loosen up, make lifestyle changes...
Darrell Wood is proud of his cows--and he wants us to know it. As they chomp through the bitterbrush of California's high desert, their ears waggle a plastic ID tag adorned with a tiny American flag. And when steaks from Wood's 1,500 Angus are sold in markets out West, they sport a bold red-white-and-blue label: BORN & RAISED IN THE USA. "American ranchers raise the safest and best-quality cattle in the world," says Wood, a fifth-generation cattleman. "Consumers deserve to know where their meat comes from...
...three visiting fellows, who will only spend part of the semester at the IOP, are U.S. Assistant Surgeon General Susan Blumenthal, former Maine Gov. Angus King and former Maryland Lt. Gov. Kathleen Kennedy Townsend...
...month burger chain Hardee's signed baseball great Mark McGwire, known as Big Mac, to flog its bunless Thickburger, playing catch-up with the other Big Mac, McDonald's, which is phasing out supersize portions and offering adult Happy Meals that are carb conscious. Burger King is launching an Angus steakburger that can come wrapped in lettuce and slathered with low-carb steak sauce. Krispy Kreme says it will have a low-sugar--and therefore lower-carb--doughnut by year...
...Beaton preferred his subjects to mouth the word "lesbian." Just as perverse, the French often opt for "le petit oiseau va sortir," Spaniards say "patata," while the Japanese have adopted the English term "whisky." As the relator of such delightful trivia, the latest elicitor of the smile is author Angus Trumble, whose A Brief History of the Smile (Basic Books; 226 pages) produces an abundance of them. Begun as a speech delivered to the Royal Australasian College of Dental Surgeons in 1998, Trumble's book artfully deconstructs the smile "into more lines than are in the new map with...