Word: anguses
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...McDonald's lately? In the past five years, the company has started to serve genuinely edible salads, unlike those dry iceberg-and-carrot things it used to offer. The Southwest Salad, which appeared in 2007, comes with a lime wedge and a credible corn salsa. Similarly, the new Angus Third Pounders - a line of relatively expensive and meaty hamburgers that have 66% more beef than a Big Mac and less bread - are just as tasty as the triple-the-price burgers at T.G.I. Friday...
...turns out there's a chef at the beginning of that pipeline - a cook who trained at the Culinary Institute of America and who once ran the gracious kitchens at the Four Seasons Resort and Club outside Dallas. The Southwest Salad, the Angus burgers, the Snack Wrap - they all emerged from the food laboratory of Daniel Coudreaut, 44, whose business card reads "Director of Culinary Innovation, Menu Management" but who likes to go by Chef Dan. (See the top 10 bad beverage ideas...
...franchisees are a particularly important constituency, since they pay for the equipment to produce any new menu item. They often have ideas for Coudreaut's team to appraise - the Angus burgers were co-developed with a group of California franchisees - and they often push back against odd-sounding creations like one of Coudreaut's failures, a breakfast Snack Wrap made with a crepe that held vanilla cream cheese and fruit. ("Why it didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process...
...scathing indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald's has learned to focus on balance: you add a healthy Southwest Salad, and then you add a rich Angus burger. Also, you don't mess with the fries. Coudreaut could never mess with the fries...
Getting It Right If a factory farm is hell for an animal, then Bill Niman's seaside ranch in Bolinas, Calif., an hour north of San Francisco, must be heaven. The property's cliffside view over the Pacific Ocean is worth millions, but the black Angus cattle that Niman and his wife Nicolette Hahn Niman raise keep their eyes on the ground, chewing contentedly on the pasture. Grass - and a trail of hay that Niman spreads from his truck periodically - is all the animals will eat during the nearly three years they'll spend on the ranch. That all-natural...