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...Ann M. Kaplan, the director of the survey, told The Crimson yesterday that although outreach by development offices is crucial for long term success, it is less integral in determining donation levels in the short term...

Author: By Elias J. Groll, CRIMSON STAFF WRITER | Title: Gifts to Major Colleges Decline | 2/4/2010 | See Source »

These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...pain on Greg Hadley's face. The senior from Colgate University, a two-time all-conference linebacker on the school's football team, is sitting in a Bedford, Mass., laboratory, staring at shattered brains of dead football players. On this Friday afternoon, Hadley has come to visit Dr. Ann McKee, a Boston University neurological researcher who has received a dozen brains donated from former NFL, college and high school players. In each one, it's simple to spot a protein called tau, which defines a debilitating disease known as chronic traumatic encephalopathy, or CTE. Common symptoms of CTE include sudden...

Author: /time Magazine | Title: The Problem with Football: How to Make It Safer | 1/28/2010 | See Source »

Inspired by the desolate silence around Quincy as seniors fervently typed away at their theses in their rooms during January term, Ann E. Kurrasch '07, a Quincy house elf, decided to "cheer the place up a little...

Author: By Xi Yu, CRIMSON STAFF WRITER | Title: The Latest in Furniture Trends | 1/23/2010 | See Source »

...about race. Census data underpin broad stretches of society, from federal regulations to corporate marketing strategies, and how data are framed when collected speaks to our collective worldview (both contemporary and historical). Consider that in a 2006 study of 138 censuses from around the world, New York University sociologist Ann Morning found that only 15% of those asking about ancestry or national origin used the term race. Almost all of those that did were former slave economies. (See a video of perspectives in Harlem on President Obama's first year in office...

Author: /time Magazine | Title: Should the Census Be Asking People if They Are Negro? | 1/23/2010 | See Source »

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