Word: annenberg
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Dates: during 1920-1929
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...intend to bring suit against Liberty." More surprised than Liberty readers were Liberty editors, who hastened to deny the truth of her denial. Said Executive Editor Sheppard Butler: "Perhaps Miss Oelrichs has forgotten she wrote the story. We purchased it some months ago." Said General Manager Max Annenberg: "We will sue her . . . only ask minimum damages. We must clear the name of Liberty."-for Liberty had been accused before of taking liberties with signatures...
...said, through one T. Everett Harre, literary agent and "ghost writer," for $750.* For proof he displayed the original manuscript which bore the signature of Miss Oelrichs on its first and last pages. "Harré paid Miss Oelrichs for the article, giving her his personal check for $200," Mr. Annenberg said. "It assigns for that amount all rights in the article." Sighed Mr. Harre: "It's a tough business, this ghost-writing...
After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
Rather than demote General Manager Annenberg, a new title of Business Manager was created for the man now called in to build up Liberty's advertising. And the man is an oldtime Liberty counsellor, the best in the business, grey-haired James O'Shaughnessy, longtime Executive Secretary of the American Association of Advertising Agencies (Four A's), famed as a goodwill-maker as well as for his knowledge of advertising, one of the most universally popular practitioners in a highly temperamental profession...
Continuing to satisfy readers Max Annenberg gets, and new advertisers James O'Shaughnessy plans to get, will be Publisher Patterson. Since the day Liberty started, the Patterson eye has read, the Patterson hand has personally okayed every story, every article that has gone into his magazine, in much the same manner that his grandfather, the late great Publisher Joseph Medill, had put "J. M. Must" in blue pencil on every news story that appeared in his Tribune years...