Word: annenberg
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Dates: during 1930-1939
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Selling newspapers in Chicago is a hard-boiled business. To the strong-arm methods of oldtime Chicago circulation managers some historians trace the origin of gangsterism. Famed in Chicago for circulation getting is the name of Annenberg. Max Annenberg was circulation manager of the Patterson-McCormick Tribune, now holds a similar job for the other Patterson-McCormick paper, Manhattan's Daily News. Equally proficient and long employed by Publisher Hearst was Max's brother Moses. Last week, quite unintentionally, Brother Moses made news. Virtually unknown to the world at large, Moe Annenberg has become a "big shot...
...legend of tall, cadaverous, unsociable Moe Annenberg is that he came from Germany and started in as a circulation hustler for Hearst's Chicago papers. From Chicago he moved to Milwaukee and started a newspaper distributing agency which he still owns. Arthur Brisbane went to Milwaukee, bought the Milwaukee Sentinel (later taken over by Hearst who in 1929 sold it to Paul Block) and made Moe editor & publisher. Afterwards Hearst took Moe to New York. There in 1921 Moe got into partnership with a pair of gentlemen named Joe Bannon and Hugh Murray. Aware of the huge public that...
...charge of the Mirror as publisher was Max Annenberg, hardboiled oldtime circulation wrangler for both McCormick and Hearst in Chicago. With his son, Ivan, as circulation manager, he shouldered the Mirror's circulation from 50,000 up to an average of 110,000 daily, 150,000 Saturday, for the six months ending last March. A spring drive boosted the figure close to 200,000 in June, ahead of the Free Press, only other morning paper in Detroit. At the finish last week it was about...
...years vice president and general manager of the Tribune. On the walls of Publisher Thomason's office (in the old Market Street plant where the defunct Journal used to be published) hang pictures of Col. McCormick, his managing editor Edward S. Beck, his old time circulation wrangler Max Annenberg, now publisher of the Patterson-McCormick tabloid Detroit Mirror. Sentiment? He and McCormick were classmates in the law school of Northwestern University, law partners for many years thereafter. As a Tribune executive he was reputedly the "highest paid man in the newspaper business'-$275,000 a year...
...publishing world long had known that Liberty's advertising was being ridden to death by hard-boiled General Manager Max Annenberg, concerning whose acquaintance with Chicago's famed Scarface Al Capone an interesting testimonial was published last week in Big Bill Thompson's "The Tribune Shadow" (see p. 15). Annenberg once promised a 250,000 circulation growth at no increased page-rate and got thereby many an advertiser. Forthwith he cut Liberty's page-size, lost in goodwill what he had made in profit. James O'Shaughnessy, expert on advertising, was called in (TIME, July...