Word: annenbergs
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...graduate of Click, Look and the Annenberg Radio Digest, Purdy edited OWI's wartime propagandistic Victory (nine languages, more than 1,000,000 circ.). His job at Parade will be to put some punch into the not-so-bad, not-so-good pictorial while foghorn-voiced Red Motley puts some ads into...
...Costs, Up Prices. For the first time since the war began, top-drawer mass magazines were feeling the old summer newsstand slump. But giants like LIFE, Satevepost and McCall's were not. Neither were the glamor mags. Street & Smith's Mademoiselle and Charm, Walter Annenberg's Seventeen and Hearst's new Junior Bazaar were selling pellmell. Women's magazines have made spectacular advertising gains this year. So has the Post which picked up 29% while Atlas Corp.'s limping Liberty lost...
...Patterson and his best friend, Max Annenberg, the circulation genius whom the cousins had hired away from Hearst, found a way out and up. They dumped the News on foreign-language newsstands for buyers who could understand its pictures if not its captions, and peddled it to subway riders who seemed to have a boundless appetite for crime and sex stories...
Rumors ran through the picket lines that the oldtime strong-arm men of the Chicago circulation wars, the late Moe Annenberg's boys, were moving in. Sporadic violence flared around the Daily News plant. In midtown it suddenly became easier to buy papers, especially the News and the Times; boys and old men were posted at street corners, peddling papers at a 100 to 150% markup...
Last week, U.S. editors had much bigger news to report quickly, but with far better mechanical facilities. The public was hungry for details. Said Ivan Annenberg, circulation manager of Manhattan's Daily News: "In all my years of newspapering, I have never seen papers sold so fast." Newspapermen had long since conceded radio's advantage in speed. They had almost forgotten how it felt to sell "extras." But this time it was different...