Search Details

Word: anspach (lookup in dictionary) (lookup stats)
Dates: all
Sort By: most recent first (reverse)


Usage:

International Harvester, which lost nearly $3 billion from 1980 to 1984, is spending about $10 million to change names. The tab includes consulting fees to Anspach Grossman Portugal, a New York City concern that, with the help of a computer, came up with 300 possible new designations. The International Harvester name, though, will not completely vanish. Case now owns it, along with the red-and-black IH logo, and is using both in advertising campaigns. AGRICULTURE Showdown at Guacamole Gulch...

Author: /time Magazine | Title: Business Notes: Jan. 20, 1986 | 6/21/2005 | See Source »

...eight Law School students being charged are third-year Charisse A. Carney; second-years Jill R. Newman, Marie-Louise A. Ramsdale, William Anspach, Jodie I. Grant, Lucy H. Koh and Derek J. Honore; and first-year Julie...

Author: By Natasha H. Leland, CRIMSON STAFF WRITER | Title: Law School Protesters Deny Charges at Hearing | 5/6/1992 | See Source »

Most entrepreneurs dream of making a name for themselves, but others aspire only to make names -- for someone else. That is the mission of a coterie of corporate-identity consultants who create names for new companies and products. Anspach Grossman Portugal, a New York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...

Author: /time Magazine | Title: The Pros Who Play the Name Game | 11/3/1986 | See Source »

Business is brisk for these consultants as a result of the recent rash of mergers, acquisitions and spinoffs. Says Joel Portugal, a partner at Anspach Grossman: "Industry is in a state of flux, and that means business for us." When Bank of Virginia merged with Maryland's Union Trust Bancorp, Anspach Grossman suggested the name Signet for the combined company...

Author: /time Magazine | Title: The Pros Who Play the Name Game | 11/3/1986 | See Source »

...headquarters in Manhattan, instructed its computer to create words starting with p and containing a double z. The computer came up with several hundred possibilities, including Priazzo, now a best-selling pizza dish sold by the Pizza Hut chain. When International Harvester decided it needed a new image, Anspach Grossman asked its computer to reel off names that suggested a "leader" with "direction and focus." Presto. Out popped "navigate" and "star," which were then combined to form Navistar...

Author: /time Magazine | Title: The Pros Who Play the Name Game | 11/3/1986 | See Source »

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Next