Word: anspach
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
International Harvester, which lost nearly $3 billion from 1980 to 1984, is spending about $10 million to change names. The tab includes consulting fees to Anspach Grossman Portugal, a New York City concern that, with the help of a computer, came up with 300 possible new designations. The International Harvester name, though, will not completely vanish. Case now owns it, along with the red-and-black IH logo, and is using both in advertising campaigns. AGRICULTURE Showdown at Guacamole Gulch...