Word: anspacher
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That corporate name change was but one of 707 made so far this year, according to a survey by Anspach Grossman Portugal, a New York consulting firm. Last year 871 companies renamed themselves. While the trend toward name-lifts is hardly new, it has recently been accelerating...
...Rose ranch; Quisto (Edward Albert), who wants to put oil derricks on the grazing land; and now Chance (Sam Elliott), fresh from a seven-year stretch for murder one. The women, too, can be hard as a Texas dirt road and twice as dangerous: Grace McKenzie (a sizzling Susan Anspach), the cook, serves up more than biscuits, and Colleen Champion (a restored Cybill Shepherd) looks ready to make trouble with every male on the show. The first episode gives hints of money wrangles and byzantine plot twists, but The Yellow Rose could be more than a prairiefied Dallas. NBC says...
...Monopoly. Ralph Anspach wanted to teach his son a lesson about the evils of a monopoly. Some lesson. It took a nine-year legal battle and $200,000 in lawyers' fees, but last week he made his point. The nation's largest producer of family board games, Parker Brothers, no longer has a monopoly on the name Monopoly...
...Anspach, a San Francisco State University economics professor, devised a board game for his son in which anticompetitive behavior landed a player in jail. He decided to market his creation in 1973 and jauntily christened it Anti-Monopoly. Parker Brothers, which has been making Monopoly since 1935, warned him in two "hellfire and brimstone" letters to change the name. After one court ruled against Anspach, Parker Brothers buried 40,000 copies of Anti-Monopoly in a dump in Minnesota. But a U.S. appeals court eventually ruled in favor of the professor, holding that the name Monopoly had become generic...
...test will hardly make it easier to protect trademarks. Among those lost over the years: Thermos, Aspirin, Cellophane, Zipper and Yo-Yo. Xerox fights desperately with ads and public relations efforts to keep its name from slipping into generic usage. The makers of Sanka are waging the same war. Anspach had sold 525,000 copies of Anti-Monopoly before he was stopped. (Parker Brothers sells more than 2 million of the original each year.) He now hopes to get his games back on the shelves, as well as to dig up the buried ones. After that? He has already developed...