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...street to McDonald's," says Sharon Zackfia, an equity analyst at William Blair & Co. In a recent report, she noted that when McDonald's rolled out local TV advertising for McCafé in Michigan, Starbucks management told her that Starbucks actually saw a boost in traffic. "The obvious answer to Starbucks' problems is that the economy is weak, and 30% of its stores are in California and Florida," says Zackfia. When the economy improves, Starbucks may bounce back, with or without McCafé competition. "Just as Starbucks will always be a beverage destination, McDonald's will always be known...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

Dorm: Pennypacker Hometown: The ATL Relationship status: Single Three words that describe you: Paisley panda grandpa Hottest trait: This is a terrible question, do I have to answer this one? Haha then definitely my southern accent. Definitely. Ya’ll. Claim to Harvard fame: Muumuus Best part about becoming a sophomore: HOUSES! Fastest way to your heart: Give me things with cinnamon in them. And walks. What you miss most from the ’90s: OMG Sock’Em Boppers! OMG. Your Gossip Girl crush: Blair, obviously...

Author: By FM Staff, CRIMSON STAFF WRITER | Title: Fifteen Hottest Freshman 2009: Joseph B. Morcos | 5/7/2009 | See Source »

...Thayer Hometown: New York City Relationship status: Single Three words that describe you: Honest, direct, amiable Hottest trait: I have absolutely no idea, so I’m going to have to say my eyes that turn green in the summer. I know it’s a lame answer, but it’s the best I’ve got right now. Claim to Harvard fame: Dressing up as “the shocker” for Halloween and wearing it in Annenberg during lunch when no one else was wearing a costume. It was a bit juvenile...

Author: By FM Staff, CRIMSON STAFF WRITER | Title: Fifteen Hottest Freshman 2009: Stefan F. Botarelli | 5/7/2009 | See Source »

...antidepressants. Conducting clinical trials with representative samples would undoubtedly be more complex - and expensive - since patients with multiple risk factors would have to be monitored more carefully. But for a future generation of antidepressants to be truly effective for most patients, more-inclusive trials may be the best answer...

Author: /time Magazine | Title: Why Antidepressants Don't Live Up to the Hype | 5/6/2009 | See Source »

After we pull our land rover off the track to watch a pair of leopards, I ask my two safari guides what animal they'd be most excited to see. I'm thinking elephants, lions, rhinos - the charismatic megafauna that attract tourists from across the world. Their answer: aardvarks and porcupines, the reclusive nocturnal residents of Kenya's Masai Mara. "I took care of cattle on the Mara when I was a boy," says Jackson Tinka, 21. "So I've seen a lot of wildlife...

Author: /time Magazine | Title: Kenya's Blackboard Jungle | 5/6/2009 | See Source »

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