Word: anthrax
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...least eight states are weighing proposals to tighten rules for obtaining driver's licenses. Some, like Florida, propose having foreign nationals' licenses expire when their visa or work permit does; that would prevent illegals from using licenses as permanent IDs. North Carolina has created a registry of institutions possessing anthrax or other biological agents. And Colorado is likely to abolish a law that requires women to obtain the written permission of the Governor before serving in the National Guard...
...body's systems--immune, nervous, endocrine--affect one another. Scientists have uncovered secrets about how exercise and nutrition can stave off everything from heart disease to aging. They're working on vaccines for AIDS, malaria, TB and even cancer. They're learning--most recently in the post-Sept. 11 anthrax attacks--how the judicious use of antibiotics can prevent disaster (and how abusing those medicines can cause it). In the wake of America's crash course on bioterrorism, they're pushing to revitalize the nation's once powerful public health network--the early-warning system that can keep us safe...
...Suddenly there's a huge surge in demand for e-mail lists," says Purdue University marketing professor Jon Anton. His surveys found that the cost of these lists, which had been sinking early last year, shot up 20% during the month following the start of the anthrax scare. Telemarketers, he says, are seeing a similar spike in business...
...anthrax worries gave Caroline Ernst, director of e-commerce at FootSmart, a health-care products firm based in Norcross, Ga., the idea to tell customers by e-mail that the company's catalog was in the mail. Result: a 20% increase in sales. More e-mail ads now contain songs or video clips, such as the messages, with a 30-sec. trailer, promoting the Kevin Costner film Thirteen Days. If you have a microphone and speakers on your computer, clicking on links in some e-mail messages will connect you to a call center where sales reps can answer your...
Before the anthrax scare, Jupiter predicted that companies would increase their spending on e-mail marketing by 80% in 2001, but that only 3.5% of the new spending would come from direct-mail campaigns. He doesn't expect the anthrax scare to make a permanent dent in those numbers. And even if more poisonous letters emerge in the months ahead, they're not likely to wipe out direct mail. Says Blank: "People are just very attached to paper...