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...making a five-year study of the collectives, industrialization need not destroy the movement. For one thing, factories provide the prestige of work for the aging, a group that did not exist in the youthful pioneer days. The emotional problems of the elderly can be serious: according to Social Anthropologist Melford Spiro, loss of ability to compete with younger men at heavy farm work is a major cause of psychological insecurity in older chaverim (members...

Author: /time Magazine | Title: Behavior: Change on the Kibbutz | 11/6/1972 | See Source »

...Thompson would just be a duplication." One reason for Thompson's insistence on selling the full-service approach is that the agency maintains the most comprehensive-and expensive-range of specialists in the ad business. Its staff of 6,500 includes two full-time psychologists and a cultural anthropologist, as well as 219 vice presidents. For every $1,000,000 in billings, Thompson employs 6.7 people, v. 4.3 for Ogilvy & Mather and 3.2 for Wells, Rich, Greene...

Author: /time Magazine | Title: ADVERTISING: The Troubled Brahmin | 11/6/1972 | See Source »

...year-old anthropologist named Carlos Castaneda was poking about on a field trip in the Southwest, researching his thesis on medicinal plants used by local Indians. In an Arizona border town, while waiting for a bus, he met an old Yaqui Indian from northwest Mexico, Don Juan Matus. Don Juan was an exceptionally powerful "man of knowledge": a brujo, or sorcerer. Over the next ten years, Castaneda became his apprentice, as Don Juan initiated him into increasingly mysterious and alarming states of "non-ordinary reality" through the systematic use of three hallucinogenic plants: peyote, Jimson weed and psilocybe mushrooms. Thus...

Author: /time Magazine | Title: Books: The Sorcerer's Apprentice | 11/6/1972 | See Source »

Wrong Question. This is naturally not a field accessible to the normal shard-counting anthropologist. "The failures of anthropology," says Castaneda, "come from our unwillingness to look at other cultures in their own terms. So we ask the wrong questions. In our world Don Juan's acts and experiences don't happen. They are impossible. They conflict with the description of reality we've been fed since we were little babies. So Don Juan just seems a crazy old Indian. But in his world, his way of knowledge is superb and absolutely congruous. My task...

Author: /time Magazine | Title: Books: The Sorcerer's Apprentice | 11/6/1972 | See Source »

...report "Gulf and Angola", published in the Harvard University Gazette of October 6th, I was very pleased to read than Mr. Stephen Farber believes that Harvard's "Primary Strength and influence" in African affairs might "lie in its capacity for teaching and research." Neverthless, as an anthropologist with some knowledge of European and American research on Africa. I found a number of points in Mr. Father's report which raise questions about his own summer researchers and the cogency of his entire point of view...

Author: NO WRITER ATTRIBUTED | Title: The Farber Report on Angola | 10/12/1972 | See Source »

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