Word: anti-drunk
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...Project's efforts have resulted in the three big TV networks broadcasting anti-drunk driving announcements up to 20 times per week this holiday season. The Project's public service ads will occupy air time that Winsten estimates is worth $100,000,000. In addition, Winsten persuaded 13 Hollywood television studios to include lines of dialogue encouraging use of the designated driver in the scripts of many prime-time shows...
...tremendous idea. TV is so influential. This is a tremendous opportunity to educate Americans to the idea that drinking and driving is socially unacceptable," says Vicki Walling Smith of Mothers Against Drunk Driving (MADD), the largest anti-drunk driving organization on the country...
Even campaigns against drunk driving have encountered trouble. Previous anti-drunk driving campaigns have used advertisements saying, in essence, "Don't Drink and Drive or You'll Get Caught," say participants in the Project. But these campaigns have not been effective, because so few people are ever arrested for drunk driving, say those fighting the problem...
Unlike most anti-drunk driving efforts, which confine their media work to sponsoring public service ads, the Project is also trying a new approach...
Despite the questionable benefits from the proposed rise, no visible opposition has mounted, Gov. Michael S. Dukakis is trying to boost his image by selling his tough anti-drunk driving package to his younger constituents. Students, along with everyone else, should laud him for the beefing up of roadblocks and bolstering of educational programs he has already done. But they should put the heat on him to oppose the illogical plan which insults them without offering a significant benefit...