Word: anti-union
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Employee awareness of the key issues peaked this spring; desks were crammed with anti-union pamphlets, and phones jammed with organizers. For the union, heightened dialogue meant added support...
...time the University finally came out with anti-union mailings and meetings, the workers had been prepped to death by HUCTW about what points the administration would try to get across. The union even disseminated Harvard's union fact book in order to poke holes in it. Employees were skeptical enough to scoff at the University's statistics, or at least challenge its paternalistic preaching in meetings. When Taylor reached out to them with the friendly-employer message, they were already well-versed in the virtues of self-representation...
This is not to support heavy-handed anti-union campaigns. Far from it. But from the standpoint of a powerful employer who did not want this union around, Harvard ran a tame campaign...
...brochures on the campaign's key issues were the most effective printed way to gain support. They instilled insecurity--questions like, "Would I get a raise?" or "Would I have a voice?" were answered by "Maybe, maybe not." A successful career woman (and mother) was picked to head the anti-union campaign and to appeal to a staff that is 83 percent female...
Nonetheless, even at the height of the anti-union campaign, the union was winning backers, not losing them, according to HUCTW leader Kris Rondeau...